Project 01
Social Media Strategy & Page Management
Social Media Account Setup Brand Profile Optimization Content Calendar Planning Audience Research & Targeting
Job-ready learning
Basic
Social Media Marketing (SMM).
Social media strategy, content planning, campaigns, audience growth, engagement, and social analytics.
Learner rating
4.8/5
Course duration
2 Months
Learning modules
6 modules
Learning mode
Offline
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Program overview
Social Media Marketing (SMM) is a 2 Months Digital Marketing with AI program built around hands-on practice, guided assignments, interview preparation, and placement support. Start with Content Calendars, practise with Meta Business Suite, Instagram, LinkedIn, and connect your learning through applied business scenarios. Build a portfolio that explains your approach and prepare for roles such as Social Media Executive and SMM Specialist.
2 Months structured training program
Hands-on practice with Meta Business Suite, Instagram, LinkedIn
Live projects and portfolio-ready assignments
Certification guidance and placement assistance
A structured learning journey
Social Media Marketing (SMM) Curriculum
Explore the curriculum, build your understanding one module at a time, and put each new skill into practice.
01INTRODUCTION TO SOCIAL MEDIA MARKETINGModule 1 · 1 topics
- What is Social Media Marketing? Evolution & Importance of SMM Types of Social Media Platforms Organic vs Paid Marketing
02SOCIAL MEDIA PLATFORMS OVERVIEWModule 2 · 2 topics
- Facebook Marketing Instagram Marketing LinkedIn Marketing Twitter (X) Marketing
- YouTube Marketing Pinterest & Snapchat Basics Threads & Emerging Platforms
03SOCIAL MEDIA STRATEGY & PLANNINGModule 3 · 2 topics
- Defining Target Audience & Goals Creating Buyer Personas Competitor Research & Benchmarking
- Social Media Content Calendar Choosing the Right Platform for Your Business
04CONTENT CREATION & MANAGEMENTModule 4 · 2 topics
- Types of Content (Text, Image, Video, Reels, Stories, etc.) Designing Creatives with Canva Writing Captions & Hashtags Strategy
- Using AI Tools for Content (ChatGPT, etc.) Scheduling Tools (Buffer, Hootsuite, Meta Suite)
05FACEBOOK & INSTAGRAM ADVERTISINGModule 5 · 1 topics
- Meta Ads Manager Introduction Setting up Ad Campaigns (Awareness, Engagement, Conversions) Audience Targeting (Custom, Lookalike, Retargeting) Budgeting, Bidding & A/B Testing Ad Creatives, Copywriting & CTA Strategy Performance Metrics & Analytics
06LINKEDIN & TWITTER MARKETINGModule 6 · 2 topics
- Building a Personal & Company Profile LinkedIn Content Strategy LinkedIn Ads (Sponsored Posts, InMail)
- Twitter Branding & Engagement B2B Strategy Using LinkedIn
Find out how this curriculum fits your career goals.
Tools & technologies
Explore industry-relevant tools through hands-on learning to master practical, in-demand skills.
Meta Business Suite
Meta Ads Manager
Canva
Buffer
Hootsuite
ChatGPT
CapCut
Sprout Social
RiteTag
LinkedIn Campaign Manager
Build practical skills with industry-relevant learning, expert guidance, and hands-on projects designed for modern teams.
Get the complete curriculum, tools, projects, and career support details in one brochure.
Build something that matters
6 Industry Projects
Every student completes 6 real-world projects — one per month — building a professional portfolio demonstrated during placement interviews.
Project 02
Social Media Content Creation & Branding
Creative Post & Banner Designing Reels & Short Video Creation Caption & Hashtag Research AI-Powered Content Creation
Project 03
Meta Ads Campaign Management
Facebook & Instagram Ads Setup Audience Targeting Ad Creative & Copywriting Campaign Performance Analysis
Project 04
Social Media Analytics & Performance Reporting
Social Media Insights Analysis Engagement & Reach Tracking Competitor Performance Analysis Monthly Performance Reporting
Portfolio tip: document the problem, your approach, and the result so you can walk an interviewer through your decisions.
Who should enroll
- Marketing beginners
- Creators and freelancers
- Business owners managing social channels
- Students targeting social media roles
Learning modes
- Classroom training at Thane center
- Live online interactive sessions
- Recorded sessions for missed classes
- Free demo class before enrollment
Prerequisites
- Familiarity with social platforms
- Basic communication skills
- No technical background required
95% of our students successfully get placed after completing our programs.
Learn more about how we have been impacting thousands of careers.
- Apply Social Media Marketing (SMM) skills to practical business scenarios
- Use Meta Business Suite, Instagram, LinkedIn with confidence
- Build project work that can be shown in interviews
- Prepare for relevant certifications and job roles
Recognition that travels with you
Globally recognized certifications
SMM Certificate
Certification pathway
Stand out with proof of practical skills.
Build a credible portfolio of skills with structured preparation, practical projects, and certification guidance from experienced mentors.
Beyond the classroom
Career Assistance Program
Soft skill session
Resume building
Aptitude training
LinkedIn profile building
Mock interview
Job assistance
Placement Assistance
Dedicated placement support with industry connections and recruiter interactions.
Dedicated placement cell with job referrals
Resume & LinkedIn profile optimization
Mock interviews with industry experts
Interview call scheduling support
Career counseling until you get placed
Access your complete learning experience through our all-in-one learning portal.
SkillUpAll-in-one
01Live Mentor Sessions
02AI-Powered Practice
03Progress Tracking
04Career support
One learning hub for your complete career journey
Your next opportunity starts here
Limited seats. High demand. Enroll today.
Industry-ready courseFilling fastGet industry-ready with Wraystech Academy
- Enroll for one course and get access to the complete learning journey
- In-depth curriculum with live mentor support
- Integrated projects and industry-recognized certifications
- Practice on real-world cases and career-ready assignments
- Dedicated placement guidance and interview preparation
CAREER OUTCOME
Offer letter preview
Congratulations!
Your practical skills, projects, and career preparation can help you approach interviews with clarity and confidence.
Role-ready preparation
Portfolio, interview practice, and mentor feedback.
Career counsellor
READY
A little more clarity
Frequently asked questions
Answers to common questions about learning, projects, and getting started.
What is a Social Media Marketing Course?
A Social Media Marketing Course teaches students how to promote brands, products, and services through platforms like Facebook, Instagram, LinkedIn, and YouTube.
Who can join a Social Media Marketing Course?
Students, graduates, freshers, entrepreneurs, business owners, and working professionals interested in digital marketing can join this course.
Do I need coding knowledge to learn Social Media Marketing?
No, coding knowledge is not required. Basic computer and internet knowledge is sufficient to get started.
What topics are covered in Social Media Marketing Training?
The course covers social media strategy, content creation, Facebook and Instagram marketing, paid advertising, audience targeting, content planning, and social media analytics.
Which tools are covered in the Social Media Marketing Course?
Students gain practical exposure to Meta Business Suite, Meta Ads Manager, Canva, Buffer, Hootsuite, ChatGPT, CapCut, and LinkedIn Campaign Manager.
Does the course include practical projects?
Yes, students work on practical projects involving social media strategy, content creation, Meta Ads campaign management, and social media performance reporting.
Which social media platforms are covered in the course?
The course focuses on Facebook, Instagram, LinkedIn, YouTube, and other popular social media platforms.
Can non-IT students learn Social Media Marketing?
Yes, students from both technical and non-technical backgrounds can learn Social Media Marketing. No programming experience is required.
What career opportunities are available after completing the course?
Students can explore career opportunities such as: - Social Media Executive - Social Media Manager - Social Media Marketing Executive - Content Creator - Meta Ads Executive - Digital Marketing Executive
Is Social Media Marketing a good career option?
Yes, businesses increasingly use social media platforms to build brand awareness, connect with customers, generate leads, and increase sales.
Can I start my own Social Media Marketing Agency after completing the course?
Yes, the course can help you develop skills to offer social media management, content creation, advertising, and brand promotion services.
Does Raystech Academy provide placement assistance?
Raystech Academy provides placement assistance, resume preparation, mock interviews, and career guidance to help students prepare for job opportunities.
Where can I join a Social Media Marketing Course?
You can explore Social Media Marketing training at Raystech Academy. Contact the institute for current batch schedules, course details, and training location.
Your next chapter starts with a conversation.
Discuss your background, explore the course, and get help choosing a learning plan that fits your goals.
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