Project 01
Google Search Ads Campaign Project
Keyword Research & Selection Search Campaign Setup Ad Copywriting Budget & Bidding Management Campaign Performance Analysis
Job-ready learning
Basic
Pay Per Click (PPC).
Paid advertising, campaign setup, targeting, keyword strategy, bidding, conversion tracking, and optimization.
Learner rating
4.8/5
Course duration
2 Months
Learning modules
12 modules
Learning mode
Offline
1,310+ learners enrolledIndustry-recognized certificate
Start learning.
Join 40M+ learners who transformed their careers.
By continuing, you agree to our Terms and Privacy Policy. We'll send important updates on WhatsApp.
1,310+ learners already enrolled
Your next step
Program overview
Pay Per Click (PPC) is a 2 Months Digital Marketing with AI program built around hands-on practice, guided assignments, interview preparation, and placement support. Start with Google Ads, practise with Google Ads, Meta Ads Manager, GA4, and connect your learning through applied business scenarios. Build a portfolio that explains your approach and prepare for roles such as PPC Executive and Performance Marketing Trainee.
2 Months structured training program
Hands-on practice with Google Ads, Meta Ads Manager, GA4
Live projects and portfolio-ready assignments
Certification guidance and placement assistance
A structured learning journey
Pay Per Click (PPC) Curriculum
Explore the curriculum, build your understanding one module at a time, and put each new skill into practice.
01Introduction to PPC AdvertisingModule 1 · 1 topics
- Fundamentals of PPC Marketing Types of Paid Advertising PPC Campaign Objectives Understanding CPC, CPM & CTR
02Google Ads FundamentalsModule 2 · 1 topics
- Google Ads Account Setup Campaign Structure Campaign Objectives & Settings Budget and Bidding Strategies
03Search Ads CampaignModule 3 · 1 topics
- Keyword Research & Planning Search Campaign Creation Ad Copywriting Ad Extensions & Assets Negative Keyword Management
04Display AdvertisingModule 4 · 1 topics
- Introduction to Google Display Network Display Campaign Setup Audience & Interest Targeting Banner Ad Creation Remarketing Strategies
05YouTube Video AdvertisingModule 5 · 1 topics
- YouTube Ads Fundamentals Video Campaign Setup Audience Targeting Video Ad Formats Campaign Optimization
06Shopping & Performance Max CampaignsModule 6 · 1 topics
- Google Shopping Ads Fundamentals Product Feed Basics Performance Max Campaign Setup Asset Group Creation Campaign Performance Tracking
07Conversion Tracking & AnalyticsModule 7 · 1 topics
- Google Tag Manager (GTM) Google Analytics 4 (GA4) Conversion Tracking Setup Google Ads Conversion Measurement Performance Reports
08Remarketing & Audience TargetingModule 8 · 1 topics
- Remarketing Fundamentals Website Visitor Targeting Custom Audiences Customer Match Audience Segmentation
09Meta Ads (Facebook & Instagram)Module 9 · 1 topics
- Meta Ads Manager Setup Campaign Objectives Audience Research & Targeting Lead Generation Campaigns Retargeting Campaigns
10Campaign Optimization & ReportingModule 10 · 1 topics
- Quality Score Optimization CPC & CPA Optimization A/B Testing Budget Optimization ROI & ROAS Analysis Campaign Reporting
11AI in PPC AdvertisingModule 11 · 1 topics
- AI-Powered Ad Copywriting AI-Based Keyword Research Automated Bidding Strategies AI for Ad Creative Generation Campaign Performance Insights
12Practical Projects & Live CampaignsModule 12 · 1 topics
- Google Search Ads Campaign Google Display & Remarketing Campaign YouTube Video Ads Campaign Facebook & Instagram Lead Generation Campaign PPC Performance Analysis & Reporting
Find out how this curriculum fits your career goals.
Tools & technologies
Explore industry-relevant tools through hands-on learning to master practical, in-demand skills.
Google Ads
Meta Ads Manager
Google Analytics 4 (GA4)
Google Tag Manager
Google Keyword Planner
Google Merchant Center
Looker Studio
ChatGPT and Canva
Build practical skills with industry-relevant learning, expert guidance, and hands-on projects designed for modern teams.
Get the complete curriculum, tools, projects, and career support details in one brochure.
Build something that matters
6 Industry Projects
Every student completes 6 real-world projects — one per month — building a professional portfolio demonstrated during placement interviews.
Project 02
Google Display Ads & Remarketing Project
Display Campaign Creation Banner Ad Setup Audience Targeting Website Visitor Remarketing Performance Tracking
Project 03
YouTube Video Ads Campaign Project
Video Campaign Setup Audience & Interest Targeting Video Ad Creation Budget Optimization Campaign Reporting
Project 04
Google Shopping & Performance Max Project
Google Merchant Center Setup Product Feed Creation Shopping Campaign Setup Performance Max Campaign Creation Conversion Tracking & Reporting
Portfolio tip: document the problem, your approach, and the result so you can walk an interviewer through your decisions.
Who should enroll
- Marketing learners entering paid ads
- SEO and SMM professionals adding PPC
- Business owners managing ad budgets
- Freelancers offering campaign services
Learning modes
- Classroom training at Thane center
- Live online interactive sessions
- Recorded sessions for missed classes
- Free demo class before enrollment
Prerequisites
- Basic digital marketing awareness is helpful
- Comfort with numbers and reports
- No coding background required
95% of our students successfully get placed after completing our programs.
Learn more about how we have been impacting thousands of careers.
- Apply Pay Per Click (PPC) skills to practical business scenarios
- Use Google Ads, Meta Ads Manager, GA4 with confidence
- Build project work that can be shown in interviews
- Prepare for relevant certifications and job roles
Recognition that travels with you
Globally recognized certifications
PPC Certificate
Certification pathway
Stand out with proof of practical skills.
Build a credible portfolio of skills with structured preparation, practical projects, and certification guidance from experienced mentors.
Beyond the classroom
Career Assistance Program
Soft skill session
Resume building
Aptitude training
LinkedIn profile building
Mock interview
Job assistance
Placement Assistance
Dedicated placement support with industry connections and recruiter interactions.
Dedicated placement cell with job referrals
Resume & LinkedIn profile optimization
Mock interviews with industry experts
Interview call scheduling support
Career counseling until you get placed
Access your complete learning experience through our all-in-one learning portal.
SkillUpAll-in-one
01Live Mentor Sessions
02AI-Powered Practice
03Progress Tracking
04Career support
One learning hub for your complete career journey
Your next opportunity starts here
Limited seats. High demand. Enroll today.
Industry-ready courseFilling fastGet industry-ready with Wraystech Academy
- Enroll for one course and get access to the complete learning journey
- In-depth curriculum with live mentor support
- Integrated projects and industry-recognized certifications
- Practice on real-world cases and career-ready assignments
- Dedicated placement guidance and interview preparation
CAREER OUTCOME
Offer letter preview
Congratulations!
Your practical skills, projects, and career preparation can help you approach interviews with clarity and confidence.
Role-ready preparation
Portfolio, interview practice, and mentor feedback.
Career counsellor
READY
A little more clarity
Frequently asked questions
Answers to common questions about learning, projects, and getting started.
What is PPC Advertising?
PPC (Pay-Per-Click) Advertising is a digital marketing model where advertisers pay whenever someone clicks on their online ads. It helps businesses generate traffic, leads, and sales.
What will I learn in the PPC Advertising Course?
You will learn Google Ads, Search Ads, Display Ads, YouTube Ads, Shopping Ads, Performance Max, remarketing, Meta Ads, conversion tracking, and campaign optimization.
Who can join the PPC Advertising Course?
Students, freshers, graduates, business owners, entrepreneurs, and working professionals interested in digital marketing can join this course.
Do I need prior digital marketing experience?
No. The course starts with the fundamentals of PPC advertising and gradually covers advanced campaign strategies.
How long is the PPC Advertising Course?
The course duration depends on the selected training schedule. Contact Raystech Academy for the latest batch details.
Which tools will I learn during the course?
You will gain practical exposure to Google Ads, Google Keyword Planner, Google Analytics 4 (GA4), Google Tag Manager, Google Merchant Center, Meta Ads Manager, and Looker Studio.
Will I get practical training in Google Ads?
Yes. The course includes practical exercises and campaign-based projects to help you understand real-world advertising workflows.
Will I learn Facebook and Instagram Ads?
Yes. You will learn Meta Ads campaign setup, audience targeting, lead generation, retargeting, and performance analysis.
What projects will I complete during the course?
You will work on four projects: Google Search Ads Campaign Google Display Ads & Remarketing Campaign YouTube Video Ads Campaign Google Shopping & Performance Max Campaign
Will I learn how to generate leads through PPC advertising?
Yes. You will learn campaign planning, keyword targeting, audience selection, ad creation, and conversion tracking to generate relevant leads.
What is the difference between SEO and PPC?
SEO focuses on improving organic search visibility, while PPC uses paid advertisements to reach targeted audiences and generate traffic.
What career opportunities are available after completing this course?
You can explore roles such as PPC Executive, Google Ads Specialist, Performance Marketing Executive, Paid Media Specialist, and Digital Marketing Executive.
Does Raystech Academy provide placement assistance?
Raystech Academy provides career guidance and placement assistance to help students prepare for job opportunities in digital marketing.
Your next chapter starts with a conversation.
Discuss your background, explore the course, and get help choosing a learning plan that fits your goals.
Book a Free Demo