Project 01
Google Ads Lead Generation Campaign
Campaign Planning & Keyword Research Google Search Ads Setup Ad Copywriting & Audience Targeting Budget & Bidding Optimization Lead Tracking & Performance Analysis
Job-ready learning
Basic
Performance Marketing.
Data-driven paid marketing focused on leads, conversions, ROAS, funnels, attribution, and campaign optimization.
Learner rating
4.8/5
Course duration
3 Months
Learning modules
12 modules
Learning mode
Offline
1,140+ learners enrolledIndustry-recognized certificate
Start learning.
Join 40M+ learners who transformed their careers.
By continuing, you agree to our Terms and Privacy Policy. We'll send important updates on WhatsApp.
1,140+ learners already enrolled
Your next step
Program overview
Performance Marketing is a 3 Months Digital Marketing with AI program built around hands-on practice, guided assignments, interview preparation, and placement support. Start with Paid Ads, practise with Google Ads, Meta Ads Manager, GA4, and connect your learning through applied business scenarios. Build a portfolio that explains your approach and prepare for roles such as Performance Marketing Executive and Growth Marketing Associate.
3 Months structured training program
Hands-on practice with Google Ads, Meta Ads Manager, GA4
Live projects and portfolio-ready assignments
Certification guidance and placement assistance
A structured learning journey
Performance Marketing Curriculum
Explore the curriculum, build your understanding one module at a time, and put each new skill into practice.
01Introduction to Performance MarketingModule 1 · 1 topics
- Fundamentals of Performance Marketing Digital Marketing Channels & Strategies Performance Marketing Objectives Understanding CPC, CPM, CTR, CPA & ROAS Customer Journey & Marketing Funnel
02Marketing Strategy & Campaign PlanningModule 2 · 1 topics
- Target Audience Research Buyer Persona Development Competitor Analysis Campaign Planning & Budget Allocation Marketing Goals & KPIs
03Google Ads – Search CampaignsModule 3 · 1 topics
- Google Ads Account Setup Keyword Research & Planning Search Campaign Creation Ad Copywriting & Ad Assets Bidding Strategies & Budget Management Negative Keyword Optimization
04Google Display & YouTube AdsModule 4 · 1 topics
- Google Display Network Campaigns Banner Ad Creation Audience & Interest Targeting YouTube Video Campaign Setup Remarketing & Campaign Optimization
05Meta Ads – Facebook & InstagramModule 5 · 1 topics
- Meta Business Suite & Ads Manager Campaign Objectives & Setup Audience Research & Targeting Lead Generation Campaigns Traffic & Conversion Campaigns Retargeting Strategies
06Landing Page & Conversion Rate OptimizationModule 6 · 1 topics
- Landing Page Fundamentals Landing Page Structure & Design CTA Optimization Lead Form Optimization A/B Testing Conversion Rate Optimization (CRO)
07Tracking, Analytics & ReportingModule 7 · 1 topics
- Google Analytics 4 (GA4) Google Tag Manager (GTM) Conversion Tracking Setup Meta Pixel & Events UTM Tracking Looker Studio Dashboards Campaign Performance Reporting
08E-commerce & Performance Max AdvertisingModule 8 · 1 topics
- Google Shopping Ads Google Merchant Center Product Feed Management Performance Max Campaign Setup E-commerce Conversion Tracking Sales & Revenue Optimization
09Remarketing & Audience OptimizationModule 9 · 1 topics
- Remarketing Fundamentals Website Visitor Retargeting Custom & Lookalike Audiences Audience Segmentation Customer Retention Campaigns
10Campaign Optimization & Budget ManagementModule 10 · 1 topics
- Campaign Performance Analysis CPC, CPA & ROAS Optimization Quality Score Improvement A/B Testing & Ad Optimization Budget Allocation Strategies ROI & Conversion Analysis
11AI in Performance MarketingModule 11 · 1 topics
- AI-Powered Ad Copywriting AI-Based Audience & Keyword Research AI Creative Generation Automated Bidding Strategies AI Tools for Campaign Analysis Performance Marketing Automation
12Practical Projects & Live CampaignsModule 12 · 1 topics
- Google Search Ads Campaign Meta Lead Generation Campaign Google Display & Remarketing Campaign YouTube Video Ads Campaign E-commerce Performance Max Campaign Campaign Analytics & Performance Reporting
Find out how this curriculum fits your career goals.
Tools & technologies
Explore industry-relevant tools through hands-on learning to master practical, in-demand skills.
Google Ads
Meta Ads Manager
Google Analytics 4 (GA4)
Google Tag Manager
Google Keyword Planner
Google Merchant Center
Looker Studio
Meta Pixel
Canva
ChatGPT
Build practical skills with industry-relevant learning, expert guidance, and hands-on projects designed for modern teams.
Get the complete curriculum, tools, projects, and career support details in one brochure.
Build something that matters
6 Industry Projects
Every student completes 6 real-world projects — one per month — building a professional portfolio demonstrated during placement interviews.
Project 02
Meta Ads & Social Media Campaign Project
Facebook & Instagram Ads Setup Audience Research & Targeting Lead Generation Campaign Ad Creative & Copy Development Campaign Performance Analysis
Project 03
E-commerce Sales & Remarketing Project
Google Shopping & Performance Max Setup Product Feed Management Meta Retargeting Campaigns Conversion Tracking Sales & ROAS Analysis
Project 04
Landing Page & Conversion Optimization Project
Landing Page Creation & Optimization Google Tag Manager & Meta Pixel Setup GA4 Conversion Tracking A/B Testing & Lead Form Optimization Performance Dashboard & Reporting
Portfolio tip: document the problem, your approach, and the result so you can walk an interviewer through your decisions.
Who should enroll
- Digital marketers moving into performance roles
- Business owners scaling paid acquisition
- Freelancers managing ad campaigns
- Students targeting growth marketing roles
Learning modes
- Classroom training at Thane center
- Live online interactive sessions
- Recorded sessions for missed classes
- Free demo class before enrollment
Prerequisites
- Basic digital marketing knowledge is helpful
- Comfort with campaign numbers and reports
- No coding background required
95% of our students successfully get placed after completing our programs.
Learn more about how we have been impacting thousands of careers.
- Apply Performance Marketing skills to practical business scenarios
- Use Google Ads, Meta Ads Manager, GA4 with confidence
- Build project work that can be shown in interviews
- Prepare for relevant certifications and job roles
Recognition that travels with you
Globally recognized certifications
Performance Marketing Certificate
Certification pathway
Stand out with proof of practical skills.
Build a credible portfolio of skills with structured preparation, practical projects, and certification guidance from experienced mentors.
Beyond the classroom
Career Assistance Program
Soft skill session
Resume building
Aptitude training
LinkedIn profile building
Mock interview
Job assistance
Placement Assistance
Dedicated placement support with industry connections and recruiter interactions.
Dedicated placement cell with job referrals
Resume & LinkedIn profile optimization
Mock interviews with industry experts
Interview call scheduling support
Career counseling until you get placed
Access your complete learning experience through our all-in-one learning portal.
SkillUpAll-in-one
01Live Mentor Sessions
02AI-Powered Practice
03Progress Tracking
04Career support
One learning hub for your complete career journey
Your next opportunity starts here
Limited seats. High demand. Enroll today.
Industry-ready courseFilling fastGet industry-ready with Wraystech Academy
- Enroll for one course and get access to the complete learning journey
- In-depth curriculum with live mentor support
- Integrated projects and industry-recognized certifications
- Practice on real-world cases and career-ready assignments
- Dedicated placement guidance and interview preparation
CAREER OUTCOME
Offer letter preview
Congratulations!
Your practical skills, projects, and career preparation can help you approach interviews with clarity and confidence.
Role-ready preparation
Portfolio, interview practice, and mentor feedback.
Career counsellor
READY
A little more clarity
Frequently asked questions
Answers to common questions about learning, projects, and getting started.
What is Performance Marketing?
Performance Marketing is a digital advertising strategy focused on measurable results such as leads, website traffic, conversions, sales, and return on ad spend (ROAS).
What will I learn in the Performance Marketing Course?
You will learn Google Ads, Facebook and Instagram Ads, YouTube Advertising, Shopping Ads, Performance Max, remarketing, conversion tracking, analytics, and campaign optimization.
Who can join the Performance Marketing Course?
Students, freshers, graduates, business owners, entrepreneurs, and working professionals interested in digital advertising can join this course.
Do I need prior digital marketing knowledge?
No. The course starts with the fundamentals of performance marketing and gradually covers advanced advertising strategies.
What is the duration of the Performance Marketing Course?
The course duration depends on the selected training schedule. Contact Raystech Academy for current batch details.
Which tools will I learn during the course?
You will get practical exposure to Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, Google Merchant Center, Looker Studio, Canva, and ChatGPT.
Will I learn Google Ads and Facebook Ads?
Yes. You will learn to create, manage, and optimize advertising campaigns on Google, Facebook, and Instagram.
Will I get practical training during the course?
Yes. The course includes practical exercises, campaign-based assignments, and real-world marketing scenarios.
What projects will I complete during the course?
You will work on four practical projects: Google Ads Lead Generation Campaign Meta Ads & Social Media Campaign E-commerce Sales & Remarketing Campaign Landing Page & Conversion Optimization Project
What is the difference between Digital Marketing and Performance Marketing?
Digital Marketing covers a broad range of online marketing activities, including SEO, content marketing, and social media. Performance Marketing focuses on measurable advertising results such as leads, conversions, and sales.
What is ROAS in Performance Marketing?
ROAS stands for Return on Ad Spend. It measures how much revenue a business generates for every amount spent on advertising.
What career opportunities are available after completing this course?
You can explore roles such as Performance Marketing Executive, PPC Specialist, Paid Media Executive, Google Ads Specialist, Digital Marketing Analyst, and Performance Marketing Manager
Does Raystech Academy provide placement assistance?
Raystech Academy provides career guidance and placement assistance to help students prepare for job opportunities in the digital marketing industry.
Your next chapter starts with a conversation.
Discuss your background, explore the course, and get help choosing a learning plan that fits your goals.
Book a Free Demo