Project 01
Keyword Research & Competitor Analysis
Keyword Research Search Intent Analysis Competitor Website Analysis Keyword Strategy Development
Job-ready learning
Certification
Search Engine Optimization (SEO).
Keyword research, on-page and off-page SEO, technical SEO, content optimization, search performance, and analytics.
Learner rating
4.9/5
Course duration
3 Months
Learning modules
11 modules
Learning mode
Offline
1,740+ learners enrolledIndustry-recognized certificate
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Program overview
The SEO Course at Raystech Academy is designed to develop practical skills in improving website visibility and organic search rankings. Learn keyword research, on-page and off-page SEO, technical SEO, content optimization, link building, and search performance analysis. Gain hands-on experience with industry tools and real-world projects to build skills for roles such as SEO Executive, SEO Analyst, and Digital Marketing Executive.
3 Months structured training program
Hands-on practice with Google Search Console, Google Analytics, SEMrush
Live projects and portfolio-ready assignments
Certification guidance and placement assistance
A structured learning journey
Search Engine Optimization (SEO) Curriculum
Explore the curriculum, build your understanding one module at a time, and put each new skill into practice.
01SEARCH ENGINE OPTIMIZATION (SEO)Module 1 · 3 topics
- INTRODUCTION TO SEO
- What is SEO? Importance of SEO in digital marketing
- How search engines work Types of SEO: On-Page, Off-Page, Technical
02KEYWORD RESEARCHModule 2 · 2 topics
- What is keyword research? Types of keywords Tools for keyword research
- Competitor keyword analysis Search intent analysis
03ON-PAGE SEOModule 3 · 2 topics
- Title tags and meta descriptions URL structure & best practices Heading tags (H1 to H6) Image optimization (alt text)
- Internal linking Content optimization & keyword placement Schema markup & rich snippets SEO-friendly content writing tips
04OFF-PAGE SEOModule 4 · 1 topics
- What is link building? Types of backlinks (dofollow vs nofollow) Techniques: Guest posting, social bookmarking, broken link building Directory submissions Influencer outreach Brand mentions and citations
05TECHNICAL SEOModule 5 · 2 topics
- Website architecture & crawlability XML sitemaps and robots.txt Canonical tags Site speed optimization
- Mobile-friendliness & responsive design HTTPS & site security Structured data & schema.org Fixing crawl errors
06LOCAL SEOModule 6 · 2 topics
- What is local SEO? Google Business Profile NAP (Name, Address, Phone) consistency
- Local citations & directories Reviews and ratings Local keywords optimization
07SEO TOOLS & ANALYTICSModule 7 · 2 topics
- Google Search Console Google Analytics Screaming Frog
- Moz, Ahrefs, SEMrush, Ubersuggest SERP Analysis tools Rank tracking tools
08SEO AUDITINGModule 8 · 2 topics
- Full website SEO audit checklist On-page and technical audit Backlink audit
- Competitive audit Generating SEO audit reports
09ALGORITHM UPDATES & PENALTY RECOVERYModule 9 · 2 topics
- Google algorithm updates How to avoid penalties
- How to recover from Google penalties Staying updated with SEO trends
10ADVANCED SEO CONCEPTSModule 10 · 2 topics
- Voice Search Optimization Video SEO (YouTube SEO) International SEO
- E-commerce SEO SEO for large websites Artificial Intelligence in SEO
11SEO STRATEGY & REPORTINGModule 11 · 2 topics
- Creating SEO strategy for websites Setting KPIs for SEO campaigns
- Monthly SEO reporting Client reporting tools & templates
Find out how this curriculum fits your career goals.
Tools & technologies
Explore industry-relevant tools through hands-on learning to master practical, in-demand skills.
Google Search Console
Google Analytics
SEMrush
Ahrefs
Screaming Frog
Build practical skills with industry-relevant learning, expert guidance, and hands-on projects designed for modern teams.
Get the complete curriculum, tools, projects, and career support details in one brochure.
Build something that matters
6 Industry Projects
Every student completes 6 real-world projects — one per month — building a professional portfolio demonstrated during placement interviews.
Project 02
On-Page SEO & Content Optimization
Title Tags & Meta Description Optimization Heading Structure Optimization URL Optimization Internal Linking & Content SEO
Project 03
Technical SEO & Website Audit
Bring your Search Engine Optimization (SEO) skills together in a final project. Define the requirements, validate the result, and prepare a walkthrough with documentation for your portfolio.
Project 04
Off-Page SEO & Link Building
Backlink Analysis Link Building Strategies Guest Posting & Business Listings Domain Authority & Performance Monitoring
Portfolio tip: document the problem, your approach, and the result so you can walk an interviewer through your decisions.
Who should enroll
- Marketing beginners
- Content writers adding SEO skills
- Business owners improving organic traffic
- Freelancers offering SEO services
Learning modes
- Classroom training at Thane center
- Live online interactive sessions
- Recorded sessions for missed classes
- Free demo class before enrollment
Prerequisites
- Basic English and web browsing skills
- No coding background required
- Interest in search and content strategy
95% of our students successfully get placed after completing our programs.
Learn more about how we have been impacting thousands of careers.
- Apply Search Engine Optimization (SEO) skills to practical business scenarios
- Use Google Search Console, Google Analytics, SEMrush with confidence
- Build project work that can be shown in interviews
- Prepare for relevant certifications and job roles
Recognition that travels with you
Globally recognized certifications
SEO Certificate
Certification pathway
Stand out with proof of practical skills.
Build a credible portfolio of skills with structured preparation, practical projects, and certification guidance from experienced mentors.
Beyond the classroom
Career Assistance Program
Soft skill session
Resume building
Aptitude training
LinkedIn profile building
Mock interview
Job assistance
Placement Assistance
Dedicated placement support with industry connections and recruiter interactions.
Dedicated placement cell with job referrals
Resume & LinkedIn profile optimization
Mock interviews with industry experts
Interview call scheduling support
Career counseling until you get placed
Access your complete learning experience through our all-in-one learning portal.
SkillUpAll-in-one
01Live Mentor Sessions
02AI-Powered Practice
03Progress Tracking
04Career support
One learning hub for your complete career journey
Your next opportunity starts here
Limited seats. High demand. Enroll today.
Industry-ready courseFilling fastGet industry-ready with Wraystech Academy
- Enroll for one course and get access to the complete learning journey
- In-depth curriculum with live mentor support
- Integrated projects and industry-recognized certifications
- Practice on real-world cases and career-ready assignments
- Dedicated placement guidance and interview preparation
CAREER OUTCOME
Offer letter preview
Congratulations!
Your practical skills, projects, and career preparation can help you approach interviews with clarity and confidence.
Role-ready preparation
Portfolio, interview practice, and mentor feedback.
Career counsellor
READY
A little more clarity
Frequently asked questions
Answers to common questions about learning, projects, and getting started.
What is an SEO Course?
An SEO Course teaches students how to improve website visibility and organic rankings on search engines like Google through different optimization techniques.
What is the duration of the SEO Course?
The course duration depends on the training program and syllabus. Contact Raystech Academy for the latest batch schedule and course details
Who can join an SEO Course?
Students, graduates, freshers, bloggers, entrepreneurs, business owners, and working professionals interested in digital marketing can join this course.
Do I need coding knowledge to learn SEO?
No, coding knowledge is not mandatory. Basic computer and internet knowledge is sufficient to get started.
What topics are covered in SEO Training?
The course covers keyword research, on-page SEO, off-page SEO, technical SEO, content optimization, link building, website audits, and SEO analytics.
Which tools are covered in the SEO Course?
Students gain practical exposure to Google Search Console, Google Analytics 4 (GA4), SEMrush, Ahrefs, Screaming Frog, and Google Keyword Planner
Does the SEO Course include practical projects?
Yes, students work on practical projects covering keyword research, competitor analysis, on-page optimization, technical SEO audits, and off-page link-building strategies
What are the career opportunities after completing an SEO Course?
Students can explore career opportunities such as: - SEO Executive - SEO Analyst - SEO Specialist - Link Building Executive - Digital Marketing Executive - SEO Content Strategist
Can non-IT students learn SEO?
Yes, SEO is suitable for students from both technical and non-technical backgrounds. No programming experience is required.
How long does it take to learn SEO?
The fundamentals of SEO can be learned within a few weeks, while mastering practical optimization, analytics, and advanced SEO techniques requires continuous practice and experience.
Is SEO a good career option?
Yes, SEO offers career opportunities as businesses increasingly depend on organic search visibility to attract website visitors and generate leads.
Does Raystech Academy provide placement assistance?
Raystech Academy provides placement assistance, resume preparation, mock interviews, and career guidance to help students prepare for job opportunities.
Where can I join an SEO Course in Mumbai?
You can explore SEO training at Raystech Academy, with practical learning and industry-oriented training. Contact the institute for current batch and location details.
Your next chapter starts with a conversation.
Discuss your background, explore the course, and get help choosing a learning plan that fits your goals.
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